You Can Now Embed Vine Videos On Your Blog
Mashable – 10 July 2014
You can now embed your favorite Vine videos on your Tumblr blog, and Tumblr couldn’t be more jazzed about that. To embed a Vine video, simply add the URL or embed code into the video post box from your Tumblr homepage.
Previously, you weren’t able to embed a Vine video into your blog post — though there were other ways to get Vine onto your blog, including embedding a tweet containing the video, turning your Vine into a GIF, or uploading from another service (like YouTube).
Thursday’s update eliminates those extra steps and allows users to share directly from Vine.
There’s only a few ways to scale user growth, and here’s the list
Andrew Chen – 9 July 2014
1. Paid acquisition. If your users give you money, then you can buy users directly through ads. Usually companies try to maintain a 3:1 CLV:CAC ratio to keep their margins reasonable after other costs. (eBay, Match, Fab, etc.)
2. Virality. If your users love your product, then you can get major “word of mouth” virality driven by a high Net Promoter Score. If you can get your product to spread as a result of users engaging with the product, you can further optimize the viral loops using A/B tests to generate even more virality. People often measure “viral factor” to see how effectively existing users attract new users, and of course, you want your viral factor to exceed 1.0. (Facebook, Instagram, Twitter)
3. SEO. If your product creates a ton of unique content, in the form of Q&A, articles, long-form reviews, etc., you might end up with millions of unique pages that can in turn attract hundreds of millions of new users who are searching for content via search engines. (Yelp, Rap Genius, Stack Overflow, etc.)
4. Sales. For startups targeting SMBs or the enterprise, you’ll end up fielding a large sales org to handle both inbound and outbound. This is especially true for companies targeting local SMBs, where telesales becomes the only option. Of course, to make this work, you’ll need to generate a multiple in revenue of what you pay them.
5. Other. There’s the odd partnership, like Yahoo/Google, that can help make or break a startup – but these are rare and situational. But sometimes it happens!
How to Use Tumblr for Business
Social Media Examiner– 9 July 2014
How to market on a site with upwards of 300 million unique visitors every month?
#1: Provide the Right Kind of Value
A large segment of Tumblr users use the site as a creative outlet for their artwork and writing. Recognizing that, independent publisher Chronicle Books partnered with Tumblr to run a contest that asked users to submit their ideas for humorous books.
#2: Combine Humor With Promotion
Since links alone get the least amount of engagement and virality on Tumblr, PBS creates fun GIFs and images that tie in with the articles they want to publicize. Their posts are primarily visual and have an element of humor or entertainment so as not to seem too pushy.
#3: Make Paid Posts Innovative
While Tumblr paid posts do get content in front of users, unless the content is interesting, there is no engagement or virality. Tumblr users want something out of the ordinary, no matter what company you are.
#4: Use Memes to Fit in
The marketers behind Coca-Cola know how to make a brand engaging, and they showcase that talent especially well on Tumblr. The vast majority of their content is visual, and like Denny’s, they play to popular memes.
#5: Know Your Audience
Instead of treating Tumblr as just another social media site, follow Denny’s and create content that appeals specifically to Tumblr users.
Facebook Pushes Video Content With New Recommendations Feature
Mashable – 8 July 2014
Facebook wants you watching videos. If you already do, it wants you watching more.
The social network is testing a new “related videos” feature that surfaces similar, popular videos after you finish watching one in your mobile News Feed.
Silar to what you might see on YouTube, once a video is done playing in News Feed, you will have the option to re-watch that video, or select a different, related video from a sampling provided by Facebook. The feature, which is only available to a small group of test users on iOS and Android devices, was first reported by TechCrunch.
SaaS Money Metrics – Why VCs Should Focus More on Retention Than Growth
Crowth Hackers – 30 June 2014
Growth has been the key value driver for SaaS business for several years. But in this presentation IVP (Institutional Venture Partners) makes the case that retention is more important than growth in determining value of a SaaS business.
Google releases findings on how to spot fake reputation builders
Venture Beat – 9 July 2014
Online reputation in the form of Twitter followers, web traffic, and YouTube views can mean big bucks.
Modern snake-oil salesmen who want to boast exaggerated popularity on social media or e-commerce websites will happily pay freelancers to inflate their reputation. Google, Twitter, and Facebook, however, make their money based on the reliability of their websites, and so Google has now released findings on how to automatically spot these purveyors of fake reputations, or “crowdturfers.”
“Automatically detecting crowdturfing gigs is an important task because it allows us to remove the gigs before buyers can purchase them, and eventually, it will allow us to prohibit sellers from posting these gigs. To detect crowdturfing gigs, we built machine-learned models using the manually labeled 1,550 gig dataset,” wrote a team of researchers in a recently presented paper, which was partly supported by a Google Faculty Research Award. A Google Research blog post yesterday highlighted the work. It’s worth noting that, At the moment, their methods are quite sophisticated and only available to folks who can replicate their advanced algorithm detection system.