Adweek – 10 April 2014
Twitter is signing up 50 million new users a month, a rate at which would put the network at more than 1 billion users sometime next year, if not for the fact it loses or suspends more than half those accounts—30 million a month—for violating its policies, according to the latest data from Twopcharts.
The Twitter tracking firm revealed new user statistics that shed light on the social network’s greatest threat and ultimately its most hopeful area for growth. Even after Twitter cuts through the spammers, the fake accounts and the impersonators, it still has more than double its current user base—580 million potentially reenergized people—lying dormant on the platform waiting for a reason to reengage.
Mashable – 17 April 2014
Posts appearing in your news feed today likely look different from the posts you saw six months ago, both in appearance and content. The simple reason for this is Facebook is learning more about you, and that means the company’s news feed algorithm is better at determining what you like and what you dislike.
What You’re Seeing More Of:
- Auto-play Videos (Including Ads)
- Larger Photos
- High Quality News Stories
- Resurfaced Content
- More Content from Brands
What You’re Seeing Less Of:
- 'Meme photos'
- 'Spammy' Links
The Next Web – 17 April 2014
Windows Phone 8.1 is being rolled out now for registered developers, though of course anyone can install the update by signing up for a developer account and launching a new project.
Developers will be able to respond to reviews posted from Windows Phone 8 and Windows Phone 8.1 devices, in the US only for now. Once a developer posts a response, users will receive the comment via an email from Microsoft. They can then choose to a) ignore the email b) respond to the developer c) update their review or d) opt out of all further app review.
The Next Web - 16 April 2014
It’s a misconception among advertisers and media buyers alike that they should be targeting different audience segments when using the advanced targeting features available from the Facebook platform.
In actuality, it’s important to target the various personas of your audience online, as opposed to generic segments. By targeting these personas, your ads are more likely to convert since they are more aligned with the interests of the Facebook user in the funnel…
Use data from your analytics to understand what types of personas are typically active on your company’s website. By doing this research, your team will be able to create ads to match the interests and behaviors of the different personas active on your site.
Venture Beat - 17 April 2014
Continuing its efforts to remain relevant in the post-Instagram world, Yahoo has unveiled updates to its Flickr app for iOS and Android.
Some of the new features are quite amazing, notably the cool new open-ended search tool. You can search for “January 2013″ to find photos from that date or search for “San Francisco” to find amazing photos geotagged with that location by your (or others’) powerful mobile cameras. You can even specify objects like “car” or “tree” or “portrait.”
Venture Beat – 17 April 2014
Soon you’ll be one tap away from downloading an app on Twitter.
The company today announced a new mobile app promotion suite, which seems very similar to Facebook’s own app promotion offering. The new suite will allow advertisers to promote their apps directly on Twitter users’ streams, as well as reach consumers outside of Twitter via MoPub’s mobile ad exchange.