Mashable – 10 July 2014
You can now embed your favorite Vine videos on your Tumblr blog, and Tumblr couldn’t be more jazzed about that. To embed a Vine video, simply add the URL or embed code into the video post box from your Tumblr homepage.
Previously, you weren’t able to embed a Vine video into your blog post — though there were other ways to get Vine onto your blog, including embedding a tweet containing the video, turning your Vine into a GIF, or uploading from another service (like YouTube).
Thursday’s update eliminates those extra steps and allows users to share directly from Vine.
Andrew Chen – 9 July 2014
1. Paid acquisition. If your users give you money, then you can buy users directly through ads. Usually companies try to maintain a 3:1 CLV:CAC ratio to keep their margins reasonable after other costs. (eBay, Match, Fab, etc.)
2. Virality. If your users love your product, then you can get major “word of mouth” virality driven by a high Net Promoter Score. If you can get your product to spread as a result of users engaging with the product, you can further optimize the viral loops using A/B tests to generate even more virality. People often measure “viral factor” to see how effectively existing users attract new users, and of course, you want your viral factor to exceed 1.0. (Facebook, Instagram, Twitter)
3. SEO. If your product creates a ton of unique content, in the form of Q&A, articles, long-form reviews, etc., you might end up with millions of unique pages that can in turn attract hundreds of millions of new users who are searching for content via search engines. (Yelp, Rap Genius, Stack Overflow, etc.)
4. Sales. For startups targeting SMBs or the enterprise, you’ll end up fielding a large sales org to handle both inbound and outbound. This is especially true for companies targeting local SMBs, where telesales becomes the only option. Of course, to make this work, you’ll need to generate a multiple in revenue of what you pay them.
5. Other. There’s the odd partnership, like Yahoo/Google, that can help make or break a startup – but these are rare and situational. But sometimes it happens!
Social Media Examiner– 9 July 2014
How to market on a site with upwards of 300 million unique visitors every month?
#1: Provide the Right Kind of Value
A large segment of Tumblr users use the site as a creative outlet for their artwork and writing. Recognizing that, independent publisher Chronicle Books partnered with Tumblr to run a contest that asked users to submit their ideas for humorous books.
#2: Combine Humor With Promotion
Since links alone get the least amount of engagement and virality on Tumblr, PBS creates fun GIFs and images that tie in with the articles they want to publicize. Their posts are primarily visual and have an element of humor or entertainment so as not to seem too pushy.
#3: Make Paid Posts Innovative
While Tumblr paid posts do get content in front of users, unless the content is interesting, there is no engagement or virality. Tumblr users want something out of the ordinary, no matter what company you are.
#4: Use Memes to Fit in
The marketers behind Coca-Cola know how to make a brand engaging, and they showcase that talent especially well on Tumblr. The vast majority of their content is visual, and like Denny’s, they play to popular memes.
#5: Know Your Audience
Instead of treating Tumblr as just another social media site, follow Denny’s and create content that appeals specifically to Tumblr users.
Mashable – 8 July 2014
Facebook wants you watching videos. If you already do, it wants you watching more.
The social network is testing a new “related videos” feature that surfaces similar, popular videos after you finish watching one in your mobile News Feed.
Silar to what you might see on YouTube, once a video is done playing in News Feed, you will have the option to re-watch that video, or select a different, related video from a sampling provided by Facebook. The feature, which is only available to a small group of test users on iOS and Android devices, was first reported by TechCrunch.
Crowth Hackers – 30 June 2014
Growth has been the key value driver for SaaS business for several years. But in this presentation IVP (Institutional Venture Partners) makes the case that retention is more important than growth in determining value of a SaaS business.
Venture Beat – 9 July 2014
Online reputation in the form of Twitter followers, web traffic, and YouTube views can mean big bucks.
Modern snake-oil salesmen who want to boast exaggerated popularity on social media or e-commerce websites will happily pay freelancers to inflate their reputation. Google, Twitter, and Facebook, however, make their money based on the reliability of their websites, and so Google has now released findings on how to automatically spot these purveyors of fake reputations, or “crowdturfers.”
“Automatically detecting crowdturfing gigs is an important task because it allows us to remove the gigs before buyers can purchase them, and eventually, it will allow us to prohibit sellers from posting these gigs. To detect crowdturfing gigs, we built machine-learned models using the manually labeled 1,550 gig dataset,” wrote a team of researchers in a recently presented paper, which was partly supported by a Google Faculty Research Award. A Google Research blog post yesterday highlighted the work. It’s worth noting that, At the moment, their methods are quite sophisticated and only available to folks who can replicate their advanced algorithm detection system.
SimplyMeasured – 30 June 2014
The platform with 83.1 billion posts at the time of this blog’s publication is… Tumblr.
TechCrunch – 29 June 2014
We don’t use the “real” Facebook. Or Twitter. Or Google, Yahoo, or LinkedIn. We are almost all part of experiments they quietly run to see if different versions with little changes make us use more, visit more, click more, or buy more. By signing up for these services, we technically give consent to be treated like guinea pigs.
But this weekend, Facebook stirred up controversy because one of its data science researchers published the results of an experiment on 689,003 users to see if showing them more positive or negative sentiment posts in the News Feed would affect their happiness levels as deduced by what they posted. The impact of this experiment on manipulating emotions was tiny, but it raises the question of where to draw the line on what’s ethical with A/B testing.
BidnessETC – 30 June 2014
Feedly is a fast and efficient news aggregator app, available on both Apple iOS and Google Android evices. The app offers an easy-to-use interface which allows users to combine feeds from all their favorite sources in one place.
Yes, Zite and Flipboard are two separate apps but not for long. While Flipboard has been around for quite some time and has amassed a huge user base owing to its visually pleasing interface and functionality, Zite is still relatively unknown.
News360 is a news platform that offers a customizable news reading experience, packaged in a beautiful mobile app.
Pocket, first launched as “Read It Later,” is an easy-to-use app for maintaining a list of webpages, articles, and video content to revisit at your convenience.
Alphonso Labs, the developer of Pulse, was one of the first companies to be part of SSE Labs. The app was first created as a class project, and has since been acquired by LinkedIn for $90 million.
KissMetrics Blog – June 2014
But marketers who can’t program are perfectly poised to take on growth-centric roles as long as they have a technical mindset; in other words, they should possess a deep understanding of technology––how people interact with it, the latest developments and trends, how different tools and platforms integrate with one another and what data is important for making smart decisions.
These growth hackers will most likely want a programmer on their team, but they don’t need to be one. Luckily, there are many new tools that empower technically-minded marketers to be less dependent on developers to do complex analyses, link independent tools together or build and test landing pages
GrowthHackers – June 2014
Like production code, analytics systems that are implemented today can have bugs introduced over time that break functionality and create misleading or incorrect data/insights. How do you protect your analytics implementation over time so you avoid these types of problems?
I think some of the best ways to deal with this is in the QA and release process. As part of the release process event triggers and data recording should be verified before and immediately after new production code that impacts reporting gets shipped.
1) Be aggressive part of the QA process – things don’t pass QA unless tags work. Tags need to be tested on production.
2) Get a tag manager if your site is not dynamic/ajaxy.
3) actively scrape your site.
4) Get a seperate data warehouse and consider your warehousing procedure – you need fallback data just in case
5) This is the most unusual aspect: consider a streaming data layer in which everything is tracked.
1) Automated tests.
2) Data integrity checks.
3) Data triangulation.
Again, besides automated tests, the regular data integrity tests will also tell you if there’s a problem. If you normally have >100 of some event per day, but then it falls to only 5, you’d know something’s amiss.
LinkedIn – 30 June 2014
“European startups are able to raise just a fraction of the capital at home compared to their U.S. counterparts. And they receive a lot more value from their investors. Why would I ever fundraise anywhere outside of Silicon Valley?”
I was not surprised to see quite a few such reactions to my recent blog post analyzing investment sizes and valuations in Europe. Looking at the numbers, the decision to fundraise in Silicon Valley for European startups seems pretty logical- at first glance. But I am going to argue the opposite: for most European startups at seed and Series A stage, fundraising in the U.S. doesn’t make sense. Or worse, it can even kill the startup.
The Daily Dot – 28 May 2014
Tumblr isn’t one to announce its small changes, preferring rather to let them drift into the consciousness of the userbase.
The most recent feature to drift onto our dash is Recommended Posts. While Recommended Blogs have always been a feature of the dash sidebar (though there are extensions that will remove them), now Tumblr has taken the feature one step further. Recently it began introducing recommended blogs to users by placing original posts from those blogs directly onto the user’s dashboard.
Forth Square – 25 June 2014
• Sheer popularity. Those 188 million blogs make Tumblr the biggest blog hosting system worldwide, surpassing WordPress’s 60 million. Popularity alone was responsible for countless companies joining Facebook, despite not entirely understanding at the time the relevance to their business.
• SEO benefits. Tumblr provides the perfect blend of social media and content marketing, two essential driving forces for SEO in 2014. More than this though it gives you dofollow links, which are like gold dust in the current digital marketing realm. Although with this in mind, it is important to be careful with your anchor text.
• Great for reaching a younger audience. While we have established that Tumblr is more than a gossiping ground for the prepubescent, it is true that during Barack Obama’s Q and A he did mention that his thirteen year old daughter is a fan. That’s because it capitalises on their fickle attention spans.
• It’s simple. A big part of Tumblr’s attraction, and perhaps an even bigger reason behind its rapid uptake, is how quick it is to set up and customise. If you’re looking for a channel that you can set up and start using whilst eating your lunch then this is it.
• It’s simple. Whilst we love Tumblr’s ease and simplicity it also provides limited control. If you’re a small start-up company, this might not be a problem but for an established brand, limited control over formatting, as well as very few add-ons might prove more of an issue. There is also of course the disadvantage of not being able to self-host. It comes down to the fact that if Tumblr goes down, your site goes with it.
• Time consuming. To those used to scheduling one update a day on Facebook or Twitter, Tumblr may be somewhat overwhelming. Tumblr users have got used to, and so have come to expect, a steady stream of unique and interest content, be this in the form of text, photos, images or memes.
• Reputation. Whilst Tumblr has worked hard to shed its original reputation, the youth focused feel of the site, as well as its popularity among adult entertainment companies, means it perhaps doesn’t hold the same level of authority as alternatives. It comes down to your own judgement.
• It doesn’t suit every target audience. This brings us on nicely to the last point. It goes without saying but it really is important to consider your target audience against the demographic of Tumblr, and this goes for any channel, before investing the time necessary to make this a worthwhile venture.
Mashable – 17 June 2014
Starting June 23, users can sync their Giphy accounts to their Twitter accounts and tweet GIFs directly from Giphy.com. If they don’t have an account (which is free to make), they can simply tweet Giphy links, which will embed GIFs into Twitter cards.
How to upload GIFs with Giphy:
- Directly from Giphy: Underneath every GIF is an option to post to Twitter. Click the icon, authenticate your account and Giphy will add the GIF to your tweet, similar to other third party media apps like Twitpic.
- Using a link: Once you find the GIF you want, copy and paste the Giphy link into your tweet. It will “turn into a GIF via our inline Twitter Card,” Leibsohn says.
Buffer Blog – 26 June 2014
Our new iOS app Daily by Buffer offers an endless amount of amazing stories, each just a swipe away.
Here’s how it works: You browse our hand-picked (really! a human reads each one!) content suggestions one-by-one and swipe right for content you like, left for what you don’t. We’ll share your picks with your followers on Twitter, Facebook, Google+, and LinkedIn through Buffer and keep refreshing your content opportunities…well, daily.
Venture Beat – 26 June 2014
Thousand of developers are making millions of apps to reach billions of consumers. Unfortunately, that critical last step of mobile app development, user acquisition, is getting harder, not easier.
And it gets even more unfortunate, as most developers are doing it wrong.
In a 230-developer study that covers over 9,000 apps and almost 400 million monthly active users, VentureBeat has learned that developers’ least-favorite user-acquisition method is often the most financially successful. In addition, the most-favored is also the least likely to bring in the best high-quality users.
The Next Web – 27 June 2014
Building a startup anywhere is hard, but it’s especially difficult if you’re based in a country that isn’t a huge market itself. One company that has managed to make it big despite such a restriction is Prezi, which designs and creates ‘zooming’ presentation software – a cloud-based presentation and storytelling tool for sharing ideas on a virtual canvas.
We sat down with co-founder Adam Somlai-Fischer. Prezi has been used by over 40 million people and 80 percent of Fortune 500 companies. Prezi was established in Budapest, Hungary in 2009 and the word ‘prezi’ is the Hungarian short form of ‘presentation.’